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is for women who aren’t afraid to be themselves, love fitness and have attitude.

We make workout clothing for the Fashion Savvy Fitness Freak!

"Because who says you can’t wear lipstick and kill a WOD at the same time?!?!"


The Story Behind BIFF IT

Caley Jones has come a long way from selling purses on Bleecker Street.

Yes, that’s what I was doing just 6 short years ago. Hauling a cart down the streets of Manhattan to sell woman’s handbags. Needless to say, it didn’t turn out too well–neither did the other 3 “real” jobs I had.

After reigniting my love for working out, combined with some major falls while doing box jumps, BIFF IT was born. Because guys, sometimes you totally biff it and miss the box, sometimes you just suck at life for a second. But seriously, who cares?! Get up again. Find out who you are, what you love and express yo’self!

Always remember…check yourself before you wreck yourself.